Rolex Datejust watches are distinguishable from other Rolex models because of their uniquely-styled fluted bezel and Cyclops eye. First introduced in 1945, the Rolex Datejust is a self-winding chronometer watch. It was so named because of the date displayed through an aperture on the dial. Models for this collection are available in Oyster, Jubilee and President bracelets. The dial, either plain or bejeweled, is available in gold, ice blue, black, pink and champagne.